Meet The WTFMA Team!

Coach Dmitri

Coach Dmitri

Dmitri Hambrick - Lead Coach & Business Manager

Introducing Dmitri Hambrick, an accomplished Atlanta-native and a beacon of guidance and strategy at What's the Formula Mentoring Academy. Holding a business degree from Georgia State University, Dmitri brings a wealth of knowledge, experience, and an unwavering dedication to the art of coaching. His journey is one marked by continuous learning, entrepreneurial spirit, and a profound commitment to unlocking the potential in young adults.

Business and Cryptocurrency Expert: Dmitri's professional background is as diverse as it is impressive. With an extensive involvement in cryptocurrency since 2017, he has dedicated thousands of hours to in-depth research and exploration within this innovative field. His entrepreneurial prowess is further demonstrated through the successful operation of his Crypto-Staking company, which generates passive income daily. This hands-on experience in the fast-paced world of digital finance gives Dmitri an edge in understanding and teaching the nuances of modern entrepreneurship and investment.

Inspirational Coach: At the heart of Dmitri's work is his fervent dedication to coaching. As an influential figure, he guides a growing community of young adults, showing them how to unlock their true purpose and potential in life. Dmitri believes in a path to success that doesn't necessarily require college, the military, or a traditional 9-to-5 job. His coaching is tailored to reveal alternative avenues of success, empowering individuals to carve their own paths in the world.

Corporate Experience: Having climbed the ranks at UPS, from loading trucks to a position in the corporate office, Dmitri has seen the good, the bad, and the ugly of both the entrepreneurial and corporate worlds. This experience provides him with a unique and comprehensive perspective, which he leverages to offer invaluable insights to his clients and mentees. He understands the challenges and opportunities inherent in both sectors and uses this knowledge to guide others towards making informed and strategic decisions.

Empowering Leader: As the Lead Coach and Business Manager at What's the Formula Mentoring Academy, Dmitri is more than a mentor; he's a catalyst for change. His approach is both holistic and pragmatic, focusing on personal growth as well as professional development. Dmitri empowers his mentees to seize remarkable opportunities and navigate the dynamic landscape of business with confidence and clarity.

Dmitri Hambrick isn't just part of the team; he's a part of the academy's mission to foster a generation of informed, empowered, and financially independent individuals. With his guidance, the mentees at What's the Formula Mentoring Academy are not just preparing for the future; they are shaping it.

Videographer/Podcast Producer

Big Don

Donovan Howard (Big Don) - Photographer & Podcast Producer

A shining example of the transformative power of mentorship, Donovan Howard, known to all as Big Don, is not just our Photographer and Podcast Producer; he's a living testament to the success of our program. As a teenager, Big Don embarked on his journey with What's the Formula Mentoring Academy as a mentee. His dedication, talent, and passion quickly distinguished him, and today, he stands among us not just as a graduate but as a valued partner.

Photography: Big Don’s photography transcends the ordinary. With each click, he captures more than images; he captures stories, emotions, and the subtle nuances that make every picture a personal narrative. His artistry lies in his ability to see the world through a unique lens, transforming everyday scenes into captivating visual tales.

Podcast Production: Behind the audio that enthralls our listeners is Big Don, the maestro of sound. His journey from a mentee to a podcast producer is one of relentless pursuit and immense growth. Every episode he produces is a blend of technical prowess and a deep understanding of how to engage and inspire listeners. His hands-on experience and the knowledge gained through the mentorship are evident in the quality and professionalism of our podcasts.

The Big Energy: What truly sets Big Don apart is his spirit. Having evolved within the nurturing environment of What's the Formula Mentoring Academy, he embodies the energy, enthusiasm, and excellence we stand for. His journey from a mentee to a partner is not just inspiring; it's a powerful representation of what our mentoring can achieve.

From Mentee to Partner: Big Don's story is a cornerstone of our academy. His transition from a teenager absorbing the wisdom and guidance of our mentors to a partner contributing significantly to our mission is a source of immense pride and a beacon of inspiration for all our mentees.

At What's the Formula Mentoring Academy, Donovan "Big Don" Howard is more than a team member; he's a symbol of growth, a partner in our mission, and an integral part of our family, continually helping us capture and share the world's stories in the most impactful way possible.

Social Media manager


Jordan Anthony - Social Media Manager

Meet Jordan Anthony, the dynamic and insightful Social Media Manager at What's the Formula Mentoring Academy. Jordan's journey with us is a remarkable story of growth and empowerment. Starting as a curious and driven mentee in our mentorship program, Jordan's innate talent for communication and understanding of digital landscapes quickly shone through. Today, as a proud graduate, he stands as a key figure in our team, driving our online presence and connecting us with the community we serve.

Digital Strategist: Jordan's role as a Social Media Manager goes beyond posting updates and content. He's a strategist, understanding the pulse of the digital world and how to effectively engage audiences. With a keen eye for trends and an understanding of our brand's voice, Jordan crafts compelling narratives that resonate with our followers and beyond.

Engagement Expert: What truly sets Jordan apart is his ability to create communities and foster engagement. He understands that at the heart of social media is the power to connect, share, and inspire. Through his innovative campaigns and interactive initiatives, Jordan ensures that every post, tweet, or story isn't just seen but felt and responded to.

Mentorship Graduate to Team Leader: Jordan's transition from a mentee to a leader within our team is a testament to the efficacy and transformative potential of our mentorship program. His firsthand experience as a participant provides him with unique insights into the needs and aspirations of our mentees, allowing him to tailor our social media strategies to truly reflect and engage our audience.

Voice of the Academy: As the Social Media Manager, Jordan is often the first point of contact for many interacting with our brand. He doesn't just manage our accounts; he's the voice and persona of What's the Formula Mentoring Academy online. His approachable, authentic, and engaging style makes our platform a welcoming space for both current and prospective mentees and their families.

At What's the Formula Mentoring Academy, Jordan Anthony isn't just a staff member; he's a success story, an advocate, and a visionary. His journey from a mentee to a Social Media Manager embodies the very essence of our mission: to empower, educate, and elevate. Under his digital stewardship, we continue to reach wider audiences, share our impactful stories, and build a community that thrives on support, learning, and mutual success.

Ernest R Moss

Ernest R Moss

Ernest R. Moss (Coach Big E) - CEO & Founder, Public Speaker, Author, Visionary

Leading What's the Formula Mentoring Academy is the indomitable Ernest R. Moss, affectionately known as Coach Big E. A figure synonymous with inspiration and transformation, Coach Big E's journey is a compelling narrative of passion, leadership, and unwavering commitment to empowering the youth and parents alike. As a charismatic public speaker and the author of multiple enlightening books, Coach Big E infuses every facet of the academy with wisdom, energy, and a forward-thinking vision.

Visionary Leadership: Coach Big E founded What's the Formula Mentoring Academy with a profound and enduring vision: to create a world where teens and parents are fully equipped to navigate the complexities of adulthood with confidence and grace. Under his visionary leadership, the academy has become a sanctuary of learning and growth, positively impacting countless lives and shaping the leaders of tomorrow.

Engaging Public Speaker: Coach Big E is not merely an administrator; he is the voice that resonates with people's hearts. Renowned for his engaging and powerful speeches, Coach Big E uses the platform of public speaking to champion the causes of education, mentorship, and personal development. Each word he speaks is not just heard but felt, driving change and inspiring action in individuals and communities alike.

Author and Guide: With several books to his name, Coach Big E extends his influence and insights through the written word. His publications are more than literature; they are companions on the journey of life, offering guidance, wisdom, and practical strategies to navigate the road to success. His books reflect his deep understanding of human potential and his commitment to unlocking it in others.

The Heart of Mentorship: At his core, Coach Big E is a mentor. His leadership is a blend of strategic brilliance and heartfelt compassion, creating an environment where every individual is seen, heard, and inspired to reach their full potential. His approach is personal, his impact profound, and his dedication unwavering.

At What's the Formula Mentoring Academy, Ernest R. Moss, or Coach Big E, is more than the CEO; he is the soul of the organization. His vision, commitment, and boundless energy are embedded in the academy's DNA, driving us toward a future where every teenager and parent can triumph over life's challenges and seize the opportunities that await. With Coach Big E at the helm, the academy is not just teaching how to adult; it's inspiring a movement of empowered and enlightened individuals ready to make their mark on the world.